Donald Trump's presidency was a masterclass in branding. From his unconventional rhetoric to his carefully curated publicity, Trump overshadowed the traditional norms of political communication. His campaign was a carefully orchestrated spectacle that captivated the nation's attention and energized

The MAGA brand has become a cultural phenomenon, captivating a loyal following with its potent blend of symbol. At its core, MAGA offers a promise of reclaiming American values, appealing to individuals who feel disconnected from the prevailing political and social landscape. This sense of belonging